Client Background
BuildRight Homes is a Hyderabad-based real estate developer with projects in Hitech City, Gachibowli and Kondapur. They were launching a new residential community and needed maximum visibility among the IT professional demographic.
The Challenge
Traditional real estate marketing — newspaper ads, digital banners, brokers — was producing diminishing returns. The team needed a cost-effective way to create a strong physical brand presence in high-footfall IT corridors.
The AdHubAI Solution
BuildRight worked with AdHubAI's campaign planning team to identify 8 strategic locations:
- 1 premium 45x30 ft hoarding at Hitech City X Roads (₹1,10,000/month)
- 2 hoardings on the Outer Ring Road (Gachibowli stretch)
- 3 bus shelter panels near major IT parks
- 2 hoardings on key residential corridors
Total investment: ₹3,20,000/month (including GST and production). Campaign ran for 2 months.
Creative Strategy
Simple, impactful creative with a single message: "Your Dream Home. 2 km from Hitech City. From ₹65 Lakh." Large QR code linking to a dedicated landing page with virtual tour.
Results
- 520 site visits in 60 days (vs. 80 from digital ads in same period)
- 47 bookings worth ₹12.2 crore in total value
- ROI: 38x on media investment
- 90% of buyers surveyed mentioned the hoarding as their first awareness touchpoint
What Made It Work
"The location selection was key. AdHubAI's team helped us identify exactly where our IT professional audience commutes daily. The F-6 Press Club hoarding alone drove 40% of all inquiries," said Salman Anees, Head of Marketing at BuildRight.